Website Content.

Why Is Website Content So Important?

There is a saying in the web design industry that “Content is King.” Anyone working in the social/online industry has undoubtedly heard this phrase, along with the fact that web content is the reason why people go to any website. It is also the reason why those people would share the content it contains with others via social sharing links.

When it comes to a website’s success, content really is king.

Despite the importance of quality website content, many still forget this in the rush to create the prettiest page or the most interesting architecture. When it comes right down to it, customers are not interested in whether your design has a 3-pixel or a 5-pixel border. They don’t care that you’ve built it in WordPress, ExpressionEngine, or on some other platform. Yes, they can appreciate a good user interface, but not because it looks great, but more so because they expect the interactivity to work and not get in the way.

What your customers are coming to your web page for is the content. If your designs, site architectures, and interactivity are all wonderfully executed, but if the site does not offer usual, quality content, your visitors will leave the site and look for another that does offer the content they are seeking.

What is website content?

There are, essentially, two types of Web content:

  • Text
  • Media

Text content

Text is easy, it’s the written content that’s on the page, both inside images and in text blocks.

Textual web content will also have good internal links to help readers get more information and be able to dig deeper into that content should they so desire.

Website text content can be something as commonplace and straightforward as your company’s “About Us” text or history. It could be information on your hours or operation or location and directions.

Media content

The other type of Web content is media. To put it simply, media or “multimedia” as it was often called in the past is any content that isn’t text. It includes:

  • Animation
  • Images
  • Audio
  • Video

The best animations for websites are done in moderation.

Images are the most common way to add multimedia to websites. They are a great way to add interest to your pages, and many use them to decorate articles they write.

Sound is embedded in a web page so that readers hear it when they enter the site or when they click a link to turn it on.

Video is incredibly popular on web pages. But it can be challenging to add a video so that it works reliably across different browsers – serving your video on Youtube or similar site is recommended.