Search Engine Marketing.

Search Engine Marketing (SEM), sometimes known as Content Marketing, is a powerful tool that will build communities, deepen your brand engagement, and increase your visibility, the time spent on your site and drive the share-ability of your brand.

Ranking By Design ensures your brand sends the right message at the right time, to the masses, and cuts through the content clutter while not being disruptive.

At Ranking By Design, we create, and curate smart, relevant and valuable content that is strategically aligned with what your consumer wants to see and where they want to see it.

Coupled with the power of our search engine strategies, we amplify the right message at the right time generating targeted traffic and deepening brand engagement.

We love seeing technology used to help great products and services find the right clients. By maximising the potential for you to be found on a Google search, we can help generate traffic to your website. We get the web – we stay up-to-date with the latest Google updates and understand how to make it work to your advantage.

What we offer

  1. Keyword Research – what keywords do people use?
  2. Keyword Phrase Research – what word phrases (sentence) do people use?
  3. Competitor Analysis – what strategies are your competitors using in search?
  4. Search Engine Optimisation (SEO) – getting your website to rank well on Google
  5. All profiles that we setup for you come with the Ranking By Design one-on-one Training and Management workshop

Keyword research

Keyword research can be termed as the foundation of SEO. It is extremely valuable, and ensures high return in the search marketing. Getting the right keyword in rank can define success of a website. SEO is not only about getting visitors on your website, but the right kind of visitors. Keyword research can help you to respond to changing market conditions, predict shifts in demand, and provide products, services, and content that consumers are looking for.

Competitor analysis

Competition is rampant in every business, so you need to analyse your competitors to stay ahead of them. We identify your competitors and then evaluate the digital strategies they’re implementing in their business to help you to determine your competitor’s strengths and weaknesses. Here are some questions to help you:

  • Who are your competitors and what are the products or services they offer?
  • What are their past & current strategies?
  • What type of digital marketing strategy are they using?
  • What you can do to compete effectively with them?

On-page SEO optimisation

SEO is a way of getting your business or brand higher up the list when someone searches for your product or services on a search engine site such as Google. This is known as ‘organic’ search – as opposed to ‘paid’ search.

On-page SEO is the process of optimising text and content for every page of your site and this helps to generate the highest search engine results. On-page SEO is composed of various elements and it’s one of the most long-standing & reliable SEO techniques. Keyword optimisation & use of HTML tags within the page are the two most popular on-page SEO techniques. Some other on-page SEO techniques are:

  • Using good anchor text links
  • Including a keyword in the URL
  • Writing unique content on each page
  • Ensuring all web pages can be easily indexed by search engines
  • Each page has at least one link that leads back to your own website.

Off-page SEO optimisation

In Off-Page SEO Optimisation, various search engine optimisation techniques are used which aren’t visible on a website’s on-page content. Anything counts as off-page SEO which is done off-site to boost your web rankings. Off-page SEO includes:

  • Number of other websites that link to your page
  • Number of websites that link to your competitor
  • The Google page rank of sites that link to yours
  • The anchor text used in linking

Remember, Off-Page SEO is one of the most important factors in determining how high your website ranks. Some Off-page SEO techniques are:

  • Search Engine Submission
  • Social Bookmarking
  • Directory Submission
  • High Quality Link Building
  • Google Business Listings
  • Article and Distribution services
  • Forum Posting
  • Weekly Progress Reporting

PPC or pay per click

PPC or pay-per-click is similar to SEO except you pay to get your business or brand to appear at or near the top of the list (‘paid’ search). In PPC, advertisers pay a fee each time one of their ads is clicked. You can say that it’s a way of buying visits to your website. One of the most popular forms of PPC is search engine advertising, like Google’s Adwords. In PPC search engine advertising is used to generate clicks to your website. Pay-per-click marketing is considered good for everyone whether it be searchers, advertisers or search engines.

Social media optimisation

By using various social media platforms, outlets and communities you can increase awareness of your brand, product or service. This process is known as Social Media Optimisation (SMO) and it helps to generate to generate viral publicity for your website, that is, attracting attention to your product or service because of its inherent interest rather than by way of advertising. SMO is optimised by:

  • Increasing your link-ability
  • Creating easy-to-use tags and bookmarks
  • Rewarding inbound links
  • Helping your content to travel
  • Encouraging the Mashup

How we work

These techniques work in the background to generate interest in your site. They are not always obvious to you or your customers, however they are the things that are guiding people searching for you to you or your competitors’ website. We can assess your current optimisation and work with you to ascertain how you’d like to implement these strategies. Importantly, we can also schedule regular reviews of the campaign to ensure you are still capturing organic search results.

As with all our services, we believe the key to getting you the best results is to first understand what you are looking to achieve. That’s why we discuss your needs and work with to you set clear targets for your campaign.

Armed with these objectives we put together a cost-effective strategy and then implement it using our expert team.

We then focus on increasing your website visibility and to deliver high quality, targeted traffic to your website. We provide you with detailed weekly and monthly work in progress reports and keyword ranking reports with our suggestions on how to improve your results further.

Why work with us?

We only use ethical (white-hat) search engine optimisation techniques so as to improve and provide long term keyword rankings. So that means your site is protected from Google penalties imposed on sites using unethical techniques – which are then forced down the search engine rankings.

But being ethical is the foundation stone of our business values. The main reason we think you should work with us is because we listen and we understand what’s needed. You won’t go into some big agency cookie-cutter style machine and get the ‘one-size-fits-all’ treatment with us. Instead you get a custom solution that fits your requirement and budget.

We build SEO strategy that’s right for your business, with a focus to provide an excellent return on your investment.