Websites that are not well designed tend to perform poorly and have poor performing Analytics metrics (e.g. high exit rates, low time on site, low pages per visit and low conversions).

Our principles to make your website aesthetically pleasing, easy to use, engaging, and effective are:

  • Purpose
  • Communication
  • Smart device (mobile first) build practices
  • Typefaces
  • Colours
  • Images
  • Screen load time
  • Navigation
  • Grid based layout
  • “F” pattern design