Why do we need a written brief?
By definition, a creative brief (or creative briefing) is a document produced by you with the goal of establishing the defining aspects of the creative piece of work you’re requiring, such as marketing material, a website or web banner etc. It represents the first step in the journey of producing all sorts of material.
It is the blueprint, a guide, even a source of inspiration. It details your objectives, audience/community, message or utility, the context in which we’ll engage with your audience, timing and, of course, your budget. In short, the what, who, where, when.
Here’s a great video from our friends at D&AD that wonderfully explains why it’s important to relay your creative requirement. It’s well worth the 3 minutes of your time to take a look.