Why Email and Social Media are Complementary Strategies

If you want to succeed in the realm of digital marketing, it’s best to stop thinking about each strategy or area of development as separate; instead, try to see them as shades of the same campaign.

Marketers like to segment their strategies, but in reality, there’s a ton of overlap between them. Search engine optimization (SEO) and content marketing, for example, almost can’t exist without each other, even though both involve different tactics and have different end goals.

Still, SEO and content marketing intuitively go well together, while other strategies seem further apart. Here, we’ll take a look at email marketing and social media.

Here’s why…