Traditional marketing costs about 61% more than search engine marketing. This is because traditional marketing is not as targeted as search engine marketing. With traditional marketing, there is no guarantee that your mail will get opened, or that people won’t skip your commercials. The results are usually the opposite. 44% of people never open direct mail, while 86% of people skip television ads. Search engine optimisation has a 14.6% close rate, as compared to the 1.7% close rate you’ll get from outbound marketing.