The Top 5 Social Media Trends of the Week…

LinkedIn finally adds a new feature that actually makes complete sense: lead gen forms plus news on great new features from Facebook and Instagram…

Click here via @WeRSM

LINKEDIN (via Wikipedia): 

LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals. As of September 2016, LinkedIn had more than 467 million accounts, out of which more than 106 million are active. LinkedIn allows members (both workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. The “gated-access approach” (where contact with any professional requires either an existing relationship or an introduction through a contact of theirs) is intended to build trust among the service’s members. LinkedIn participated in the EU’s International Safe Harbor Privacy Principles.

On June 13, 2016, Microsoft announced plans to acquire LinkedIn for $26.2 billion. The acquisition was completed on December 8, 2016. The transaction resulted in the payment of approximately $26.4 billion in cash merger consideration.

Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app exclusively for the iOS mobile operating system. A version for Android devices was released two years later, in April 2012, followed by apps for Windows 10 Mobile in April 2016, and Windows 10 in October 2016.

Originally, a distinctive feature was its confining of photos to a square, similar to Kodak Instamatic and Polaroid SX-70 images, in contrast to the 4:3 aspect ratio typically used by mobile-device cameras. In August 2015, version 7.5 was released for mobile devices, allowing users to upload media captured in any aspect ratio, but not at full size.Users can also apply various digital filters to their images. In June 2013, Instagram added support for videos, allowing prerecorded square standard definition resolution clips of up to 15 seconds to be shared; later updates introduced support for widescreen resolutions at 360p and longer recording times for either pre-recorded (up to one minute per video, or up to 10 minutes with a multi-video post) or disappearing live videos (up to one hour).

The service rapidly gained popularity, with one million registered users in two months, 10 million in a year, and ultimately at 600 million in December 2016. The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.

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