Whoever said Influencer marketing was just a phase wouldn’t want to read on… Brands are going to spend over $1 billion on Instagram Influencers in 2017 and its not going to slow down anytime soon – via WERSM
Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app exclusively for the iOS mobile operating system. A version for Android devices was released two years later, in April 2012, followed by apps for Windows 10 Mobile in April 2016, and Windows 10 in October 2016.
Originally, a distinctive feature was its confining of photos to a square, similar to Kodak Instamatic and Polaroid SX-70 images, in contrast to the 4:3 aspect ratio typically used by mobile-device cameras. In August 2015, version 7.5 was released for mobile devices, allowing users to upload media captured in any aspect ratio, but not at full size. Users can also apply various digital filters to their images. In June 2013, Instagram added support for videos, allowing prerecorded square standard definition resolution clips of up to 15 seconds to be shared; later updates introduced support for widescreen resolutions at 360p and longer recording times for either pre-recorded (up to one minute per video, or up to 10 minutes with a multi-video post) or disappearing live videos (up to one hour).
The service rapidly gained popularity, with one million registered users in two months, 10 million in a year, and ultimately at 600 million in December 2016.The service was acquired by Facebook in April 2012 for approximately US$1 billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%.