Who are you?

“…  Lately social thinkers are starting to ponder how brands are asking the question, Who Are You, and many are behaving more and more like humans even though they are trying to maintain health by not drowning in a digital world of information overload.

While this seems natural because humans are comfortable around other humans (we’re social animals after all) what such desired thinking ushers in that we may not realise is all the imperfections that come with humanity.

So, what are these personalities and how do brands recognise where they fit into the spectrum?

Read on…


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