Facebook Have 12 Million Australian’s Use Facebook Daily.

Ranking By Design - 12million Facebook Users
Ranking By Design – 12million Facebook Users

How many Australian users are using each of the popular social media networking sites in May 2017?

The measurement monitored is the number of monthly active users, but may also include data showing the number of daily active users when that data is available.

Those of us living in the Southern Hemisphere are now in our winter months, so a seasonal shift will be noticed with a slight shift in data figures.

Big news is that Facebook have revealed that 12 million Australian’s use Facebook daily.

Social Media Statistics Australia – May 2017

1. Facebook 17,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,300,000 UAVs
3. WordPress.com – 5,300,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)

6. LinkedIn – 4,000,000 Monthly Active Australian Users approx
7. Tumblr – 3,700,000
8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. TripAdvisor – 2,600,000

11. Tinder – 2,400,000 Australian users
12. WeChat – 2,000,000 Monthly Active Australian Users approx
14. Yelp – 1,500,000
13. Blogspot- 1,400,000
15. Flickr – 480,000

16. Pinterest – 280,000
17. Reddit – 100,000
18. MySpace – 80,000
19. Google Plus – 60,000 Monthly active Australian users approx
20. RenRen – 50,000 Monthly Active Australian Users approx
21. StumbleUpon – 39,000
22. Weibo – 20,000 Monthly Active Australian Users approx
23. Foursquare/Swarm – 11,000
24. Digg – 10,000
25. Periscope – 9,000


Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.4 million Australians.

Facebook’s recent data states there are now 17 million active Australians on Facebook. That’s approximately 70% of the total Australian population. This is a huge number.

Penetration of the Australian Population


  • 7 in 10 Australian’s use Facebook
  • 1 in 2 Australian’s use Facebook on a daily basis
  • 1 in 2 Australian’s use YouTube
  • 1 in 5 Australian’s use Instagram
  • 1 in 6 Australian’s use Snapchat

Global Stats of Interest

  • Facebook Monthly Active Users (Worldwide) – 1.86 billion
  • Facebook Daily Active Users (Worldwide) – 1.23 billion
  • Instagram Monthly Active Users (Worldwide) – 600 million
  • LinkedIn Registered Users (Worldwide) – 467 million
  • Snapchat Daily Active Users (Worldwide) – 161 million

Key Points to Note:

  • Approx 50% of Australian population logs into Facebook on a daily basis.
  • A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo.
  • LinkedIn now reports there are 8 million registered users in Australia, according to our research around half of this number log in every month.
  • 70% of the total Australian population is an active monthly user on Facebook.
  • 1 in 2 Australians watch YouTube videos
  • Blogging platforms such as WordPress while they don’t get the publicity like other networks still attractive a lot of users and readers on a monthly basis. Generally this is from people viewing free wordpress.com websites created by students, professionals, companies, artists, media consutlants, and just your average internet users looking for their own space and website on the internet. This data does not include wordpress.org sites.

Latest statistics – every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

Feel free to contact us by telephone or email to discuss any of the stats listed above.


Statistics compiled by SocialMediaNews.com.au for May 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 31/05/17.
All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook data includes users of desktop, mobile, application and messenger services.